When IBM wants to introduce a new product to the market, they show a video to their sales force demonstrating it in action. When WordStock wanted more bookstores to install their inventory system, they sent a video to their display at the American Booksellers Association meeting. Who stars in these videos? There is a whole world of employment for actors that many don't know about, or to whom it's still a mystery: the world of Industrials. Bill Steele has worked in hundreds of corporate videos; he knows how they work, and he knows how to get work in them. Among the features of this informative, engaging, and valuable book:

• Making the "Business" transition
• Video Production essentials for actors
• Industrial headshots and resumes
• Looking for work in industrials.